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YouTube (LO6)

What: a video streaming site where anyone can create a channel and upload content

When: 2005


Copyright issues: People try to upload content, like music, that isn’t their own and make money from it.  This might be using the content within their video or just uploading a copy of something like an album for people to listen to.  If they add monetisation (ads) to it, they’re making money from someone else’s work.

Combat: Content ID was introduced in 2007.  Automated to detect copyrighted material.  Only really works well if your work is associated with a large conglomerate.  For example, some record labels have multiple copies of entire albums uploaded by people who have nothing to do with the music or the label.


Mr Beast: Mr Beast got a copyright strike because in a video his friends sang a few lines of ‘Livin’ on a Prayer by Bon Jovi.  He wasn’t told what was causing the video to be taken down and had to search through and work it out for himself.  This small, acapella snippet shouldn’t have been flagged due to its not being the song recording and showing mishandling of content ID and fair use.


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