Unit 1 - Media Products and Audiences

The Women In Black Remake The Digital Trailer -  https://www.youtube.com/watch?v=5-a8bWi4LO0   - ATL Poster -  https://movieweb.com/woman-in-black-2-poster-angel-death/  - ATL Merchandise -  https://www.amazon.co.uk/Woman-Black-Angel-Death-Hammer/dp/0099588498  - ATL Online Profile -  https://www.instagram.com › womaninblackldn  - BTL The remake has changed to more digital advertising than physical advertising, in the first Women in Black they purely advertised physically as the internet was not publicly available. They all work together to bring the audience to watch the movie at home or the cinema. Netflix also had a significant impact on advertising the women in black, promoting the film to all the customers using Netflix helping its popularity grow massively.  https://www.netflix.com/gb/title/70206133   Using Daniel Radcliffe helped promote both films as he is one of the most popular actors, and being the main actor helps boost audie...

In 1994 Disney and Lion King did normal advertising through adverts, flyers, trailers in cinemas, and general advertising in newspapers and magazines.   However, their unique advertising worked the best, Tie-ins and merchandise:  Burger King, Mattel, Kodak, Nestlé and Payless Shoes,  Merchandise, accounting for 186 licensed products.  In 1994, Disney earned approximately $1 billion with products based on the film, with $214 million for Lion King toys during Christmas 1994 alone. How Would I do it? If  I  was to  advertise  Lion King now,  I  would  flood  every  platform  with trailer advertisements, including  YouTube, TikTok, Instagram, FaceBook etc.  I would hold events with lions and animals at zoos to promote the film through entertainment, hoping that younger ages would enjoy seeing the lions and many make them watch the film with their parents. I would also sponsor football teams and other huge s...

Storyboard artist -  Responsible for creating a visual representation of a story. Director - Accountable for filming the scenes based on the finalised script and storyboard. Editor -Responsible for taking raw footage and organising them into the correct sequence in the film Casting Director -Responsible for all casting-related tasks within a media product. CBI Artist - Responsible for creating visual effects through computer-generated imagery. Camera operator -Responsible for recording all sound on set during filming. Production sound mixer -  Responsible for the artistic and dramatic aspects of the media product. Foley artist -  Responsible for physically reproducing sound effects needed in the film. Screenwriter/scriptwriter -  Responsible for writing the script for a media product, like a film.

The British Broadcasting Corporation was founded on the 18th of October 1922, 99 years ago, in London. Their revenue is around £5 billion a year, mostly from tv licences.  The British Broadcasting Corporation was founded by the British government and is intended as a neutral company, however, this is not always true. The British Broadcasting Corporation is based around the globe, giving news in many countries. They own many divisions in radio, music, weather, films and sport. Also providing education platforms.  They produce many famous programs such as Eastenders, and documentaries by Sir David Attenborough.  The British Broadcasting Corporation barely advertises in the United Kingdom, as everyone knows who they are, they focus their advertising outside the United Kingdom, pushing their global services. They hold some significant events such as BBC Radio 1's Big Weekend, which help promotes their products and artists, and new music, bringing in big crowds.  The Brit...

Domino Records, simply known as Domino was founded in 1993, and headquartered in London.  Video Link Their main genres are post-punk revival, indie rock, rock, electronic, art pop, experimental, and folk. Founded by Laurence Bell and Jacqui Rice, with their first label release called Sebadoh EP Rocking the Forest. The label's start-up capital consisted of a weekly £40 Enterprise Allowance Grant.  In 1997 Domino released Pavement's landmark commercial breakthrough Brighten the corners, which was quickly followed by Elliot Smiths. In 1999 the debut album was realized by Will Oldham.  The Records rapidly expanded over the years, finding immense abilities in many artists, which have both critical and commercial success with the multiple signings of the Wild Beats, Villagers, Anna Calvi, and Jon Hopkins, which have all released albums shortlisted for the Mercury Prize and gained a significant audience.  In 2010's the company became international, with new office...

Link -  https://www.youtube.com/watch?v=sLevdkjBb1o Revenue - Money made by the company, before deductions are taken into account. Deductions can include things like production costs and labor costs.  Division - a smaller part within a company that focuses on one or a few areas within that company. Cross Media Ownership - When a institution owns two or more companies that specialize in different media sectors [such as owning film and games production companies]  Cross Media Convergence - When the above allows different companies/subsidiaries/divisions to come together on one project to maximize efficiency and profit.  Intellectual Property - Something created using the mind; a story, invention, artistic work etc.  Franchise - A series of related works within one fictional universe Disney is one of the top five largest conglomerates in the world. Owen Wilson is a great example of how Disney creates synergy through brands.  Due to the many divisions in D...

 

Conglomerate -  a structure with one parent company that owns several smaller companies (subsidiaries).     Each of a conglomerate’s subsidiaries runs independently but supports the wider goal and objectives of the parent company. Subsidiary - a smaller company that is owned and ultimately controlled by a larger one.  Independent -  companies that are free from the control of a conglomerate.     Independent companies usually specialize in producing one type of media product or service. Public service broadcaster -  a company that delivers services beneficial to the public interest.     This type of company will offer products to the audience that go beyond the purpose of entertainment and many products are made specifically to inform, educate and widen participation. Commercial broadcaster -  a company that is privately owned and funded usually through advertising.     Unlike a PSB, a retail company has no responsibilit...

Close Up   Mid-Point View Low Angle Shot Extreme Close Up Over The Shoulder Eye Level Long Shot Extreme Long shot  Bird's Eye High Angle                                                                   Canted