Link - https://www.youtube.com/watch?v=sLevdkjBb1o
Revenue - Money made by the company, before deductions are taken into account. Deductions can include things like production costs and labor costs.
Division - a smaller part within a company that focuses on one or a few areas within that company.
Cross Media Ownership - When a institution owns two or more companies that specialize in different media sectors [such as owning film and games production companies]
Cross Media Convergence - When the above allows different companies/subsidiaries/divisions to come together on one project to maximize efficiency and profit.
Intellectual Property - Something created using the mind; a story, invention, artistic work etc.
Franchise - A series of related works within one fictional universe
Disney is one of the top five largest conglomerates in the world.
Owen Wilson is a great example of how Disney creates synergy through brands.
Due to the many divisions in Disney, vertical and horizontal integration work very well throughout the brand helping maximize profits and efficiency.
Disney is headquarters is in Burbank, California, United States.
Disney owns many big subsidiaries such as Marvel, Warner Bros, Dreamwork's, Paramount Pictures, and many more such as ABC news.
Disney was founded in 1923 and has grown is empire ever since then.
Disney made 67.4 Billion in revenue in 2021.
Disney's biggest and most profitable movie ever was Frozen II, making 1.450 Billion.
