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Spider-Man: No Way Home Case Study (LO2)

The Product

Spider-man no way home was produced by Pascal Pictures, Columbia Pictures and Marvel Studios, one of the biggest production companies in the world. It's a 2021 film based on a marvel comic superhero called spiderman. It was disturbed by Sony Pictures, one of the biggest marvel movies of all time, due to all the spiderman characters coming back and fighting together. Making $1.9 billion in revenue with a $200million budget.

Marketing

They had a marketing budget of $200 million, meaning they could pretty much advertise it everywhere.

The main advertisements consist of Hyundai, Fortnite and Tiktok. 

All in above-the-line marketing. They also used below-the-line advertising to send targeted advertisements over the world. 

On TikTok they used multiple trends, hashtags and video advertisements to promote it as the first video seen by all users logging onto the app, pushing their adverts to billions of users worldwide. 

They added a spiderman character into Fortnite along with other cosmetics in the battle pass which lasted months in the game, even a swinging animation. Fortnite is used globally by 10 million users on average per day.

Hyundai did commercial television advertisements in collaboration with the characters from the spiderman series, their advertisements aired in 35 different countries, promoting their cars along with the new movie.

Distribution

Sony Pictures distributed the movie everywhere, in pretty much all companies. They distributed in cinemas, online streaming services, and physical copies, they first distributed it through cinemas then moved it to streaming services and physical copies. 

Cinemas are the most successful, followed by streaming services and very far behind are the physical copies as a high amount of the population has moved digitally.  




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