Sound Analysis (LO3)

Diegetic Sound: Sound that originates from within the video or film's world is termed diegetic sound. It can come either from on-screen or off-screen but it always happens at the same time the action takes place.

Non-Diegetic Sound: Sometimes called commentary or non-literal sound, the non-diegetic sound is any type of sound that does not specifically exist within the world of the film itself. In other words, it's the type of sound that characters in a movie cannot hear, but that we can.

Baby Driver - https://www.youtube.com/watch?v=7ARFyrM6gVs

Baby Driver uses both non-diegetic sound and diegetic sound as the character can hear the music through his earphones, making it diegetic sound as the action is also taking place.

Non-Diegetic sound is also being used as we can also hear the music being played but we can also hear the outside word sounds when he will struggle hearing this with these earphones in with music making it hard for him to hear.

Manuel Alvarado’s theory of representation (LO3)

Manuel Alvarado’s theory of representation of ethnicity in the media (1987) identifies four main categories: Dangerous – plays on the fear of otherness (e.g. terrorist, threatening immigrant, a gang member. Exotic – plays on the appeal of otherness (e.g. wealthy foreign royalty, attractive jungle/desert ‘native’ etc) Pitied, the victim – partly because often the only time many foreign countries appear in our media is when they are suffering some disaster. It may also give a sense of superiority to the ‘other’. Humorous - encouraging us to laugh at representations of ethnicity. Earlier examples of this were often racist humour; more recent ones tend to present and subvert stereotypical terms of race and encourage us to recognise and laugh at stereotypes. Family guy has them all, Dangerous, Exotic, Pitied, Humourous.

Laura Mulvey - Male Gaze (LO3)

I n feminist theory, the male gaze is the act of depicting women and the world in the visual arts and in literature from a masculine, heterosexual perspective that presents and represents women as sexual objects for the pleasure of the heterosexual male viewer. Example of Male Gaze:

Blumler and Katz – Uses and Gratifications (LO6)

Adapted from Denis McQuail’s Audience Pleasures, this active audience theory states we consume media for the following uses and gratifications: •Information and Education – the viewer wants to acquire information, knowledge and understanding by watching programmes like The News or Documentaries. •Entertainment – Viewers watch programmes for enjoyment. •Personal Identity - Viewers can recognise a person or product, or role model that reflects similar values to themselves and mimic or copy some of their characteristics. •Integration and social interaction – the ability of media products to produce a topic of conversation between people. For example who is the best contestant on The X-factor who was the best goal shown on Match of the day. •Escapism – Computer games and action films let viewers escape their real lives and imagine themselves in those situations.

Unit 1 - Media Products and Audiences

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