Neale believes that films of a type (genre, like romance or horror) should include features that are similar, so the audience knows it is a horror film or romance, but also include features that are different, to keep an audience interested.
Audiences like genres because:
- Allows them to make informed choices
- Allows them to understand a text more readily
- Offers familiarity and comfort
Producers like genre because:
- Guarantees a degree of success
- Easier to target an audience
- Provides a toolbox for them to experiment with
- IT is like any other horror film but is based on a scary clown that lives in the depths, scaring a group of kids trying to live a normal life. The repetition is based on horror and how the clown is scaring/killing them, the difference being it does not follow the normal genre of horror and the story is played out differently.