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Vocabulary (LO2)

Marketing

How a product is promoted/advertised.


Distribution

How a product or brand reaches audiences.  


Advertising

Methods in which a product can be promoted.  Can be traditional (not online) or contemporary (online).


Technological Convergence 

The interconnectivity of devices which are becoming more multifunctional.


Synergy

Increased efficiency and profit occur as a result of vertical and horizontal promotion. Conglomerates are formed to create synergy in order to cross-promote.


English Worksheets on Vocabulary - EducationCity
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