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Code and Conventions (LO3)

Codes – Familiar and predictable forms and techniques producers use when creating media texts.  These are used to communicate ideas or create impressions.  Indicators or signs within a product that the audience identifies create meaning.

Conventions – commonly accepted ways of doing things.  It can be genre specific.

Semiotics – The study of signs and symbols, and their use or interpretation.


Horror Conventions:

  • Jump Scares
  • Flashbacks
  • Secluded locations
  • Large family houses
Horror Codes:

  • Low key lighting
  • Dark colour palettes
  • Young Children
  • Religion
Horror Subgenres:
  • Demonic Possession
  • Paranormal
  • Comedic
  • Zombie
  • Vampire
  • Monster


Codes and Conventions The codes and conventions in media can be separated into 3 distinct groups: - Technical (camera techniques & shots), - Symbolic (ie. - ppt download


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